<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom">
  <title>Chris Bruno</title>
  <subtitle>Notes on marketing and AI for businesses serious about growth.</subtitle>
  <link href="https://chrisbruno.co.uk/feed.xml" rel="self"/>
  <link href="https://chrisbruno.co.uk/blog"/>
  <id>https://chrisbruno.co.uk/</id>
  <updated>2026-07-03T00:00:00.000Z</updated>
  <author><name>Chris Bruno</name></author>
  <entry>
    <title>Marketing should build value, not just pipeline</title>
    <link href="https://chrisbruno.co.uk/blog/marketing-that-builds-value/"/>
    <id>https://chrisbruno.co.uk/blog/marketing-that-builds-value/</id>
    <updated>2026-07-03T00:00:00.000Z</updated>
    <summary>Most marketing gets judged on activity. The businesses that win judge it on what it adds to the value of the company.</summary>
    <category term="Marketing"/>
  </entry>
</feed>
