Here's something you probably didn't know about me.
Nearly 20 years ago I got into marketing when I saw Facebook open up to the public and Facebook pages become a thing.
Back then, the chance to open a page for your company saw you get a huge amount of organic reach, and an ability to connect with a community that had just never been seen before.
Immediately I could see just how valuable social media was going to be. I launched myself into a completely new universe, which spurred on my entrepreneurial ambitions and saw me start my own digital marketing agency in 2008.
Fast forward and the world is so completely different.
AI changed everything.
I don't know if it was all for the better yet, to be honest. I don't think anyone knows yet.
But from my point of view, this is another tool in our arsenal as entrepreneurs and marketers, and it has a massive multiplier effect.
Be careful though. That doesn't automatically mean it's good.
In the same way that the chainsaw allowed people to cut down trees faster, it didn't automatically mean you could build a cabin, right?
The multiplier effect just means you can go faster, create more, generate more ideas. But just like a sausage making machine, you get out what you put in.
Put in prime cuts and brilliant ideas, and you'll get some great tasting sausage, good content and assets. Put crap in the machine, try to cheat the system, go too fast and skip the initial thinking, and before you know it your whole sausage is ruined.
Wow, I really fancy sausages right now. Anybody else?
Anyway, the real point of this was to say welcome to my new website. It was about time I stopped hiding behind clients and companies, and started putting myself out there more with my own work.
We've just launched a new weekly marketing coaching community, and if you're interested, you can sign up to my latest 7 Ways in 7 Days to radically improve your marketing.