Marketing & AI Strategy · Fixed fee · 2 weeks
Stop wasting resources on marketing that doesn't pay off. In just 14 days you'll know exactly where your money is going, what it's returning, and what to do about it. My motto: better marketing, more revenue.
No retainer pitch. No 40-page deck that says "maybe this" or "potentially that". An honest, experienced look at your whole system, ending in a step-by-step plan you can act on the next morning.
01 / Sound familiar?
You don't need another marketing pitch. You need to know what is actually going on.
20 years marketing inside businesses of every size, including as an owner, and the first conversation pretty much always starts with one of these.
01
You've spent real money and got nothing back.
Agencies, ads, a rebrand, a new website, social media posts. The invoices were real. The results not so much. Nobody has ever shown you the return in numbers you can trust.
02
Every expert tells you something different.
The podcast says branding. The agency says a new website. The media company says more ad spend. The consultant says you need a new funnel. Your team asks for a new tool. They can't all be right, and you have no independent way to referee.
03
You don't actually know where your leads come from.
Ask three people, get three answers. Attribution is a black box, so every budget decision is a guess, and the loudest channel takes the credit.
04
AI is moving fast, and you feel left behind.
Everyone is talking about it. You are busy running a business. Every month the gap between what is possible and what you are doing gets wider, and nobody on your team owns closing it.
05
Marketing feels like a tax, not an investment.
You keep paying because stopping feels worse. You have to post on social media, right? That's not a strategy. That's a leak with direct debits attached.
06
You are too close to see it clearly.
You built this business. You work in it every day. You know you need to do things differently, but what, where, and how isn't clear. Seeing the wood from the trees is nearly impossible when you're in the day to day.
None of this means your business is broken. It just means nobody has taken an impartial look at the system as a whole, with no retainer to win and no agenda attached.
02 / The real problem
For every business there's one crucial equation, and it's not complicated.
Strip away trends, campaigns, channels, ads, tools or jargon, and marketing has one job. To generate more revenue than it costs, predictably & with accountability. Most businesses can't see one or both sides of that equation clearly. That's a big problem. Once you can see it, you remove the guesswork.
More revenue + less waste = a more valuable business.
03 / The fix
Two weeks. Every angle explored. A plan you can act on.
Your Marketing & AI Strategy is a fixed-fee diagnostic of your whole system right now: budget, positioning, channels, team, agencies and AI. Here's what lands in your hands.
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01
The spend map.
Where every pound goes, and what it actually returns. What gets measured, gets improved. Understand the numbers that matter going forward.
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02
Lead source truth.
Which channels genuinely create pipeline, and which just take the credit. Looking at attribution tracking and future proofing the system.
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03
Positioning breakdown.
Understand how your messaging is earning or costing you attention and revenue.
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04
Team and agency review.
Do you have the right bums in the right seats doing the right jobs? If not, why not?
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05
The AI opportunity map.
Where can AI meaningfully impact your business, where is it just noise, and what you can build first.
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06
A prioritised 90-day plan.
Ready to execute with your team or your agency.
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07
A working presentation session.
We walk through the strategy, where you're at, and present the plan. You get straight answers to the hard questions.
04 / Who does the work
This is not an AI template, nor an analysis run by a junior.
I complete every analysis myself. Here's who is actually looking at your business.
- A fractional CMO. 20 years in marketing, the last nine embedded in leadership teams as a fractional CMO and senior consultant. This is NOT an AI report generator.
- Experienced with business at all stages. I have managed teams of 1 through to omni-channel, multi-million dollar annual marketing budgets, as well as answering to board level for what we returned.
- Team-scale experience. I have built and led marketing teams up to 15 people, so I know what a healthy function looks like from the inside.
- Multi-agency oversight. I have run setups where media, creative, PR and data agencies had to work as one system, and I know every trick a retainer hides behind.
- 1,083 campaigns created to date across tech, fintech, media and financial services.
- Skin in the game. Independent since 2008. My most recent client, a startup, went on to be acquired by Datadog (worth $92 billion).
You get the CMO, not an intern.
05 / What happens in 14 days
Outcomes on a clock, not vague promises.
You do not wait until the end for value. Findings land as I make them, and your total time cost across the fortnight is about two hours.
Getting started
Kickoff and access.
The first call is important. It's how we understand you, your business and the goals you're looking to achieve. Then we agree scope, I get read access to analytics, ad accounts, CRM and budget and spend data, and the clock starts.
Diving in
Follow the money.
Analysing spend, channels, funnel, team and agencies, mapping the entire system. Leaks and quick wins get flagged immediately, not saved for the report. Cancelled waste alone quickly adds up.
Innovative approaches
The AI layer.
Where can AI genuinely cut costs or increase value in your business, tested against your reality rather than someone's demo. Looking at internal systems, workflows and automations across marketing & connected functions.
14 days till delivery
The plan, in your hands.
A prioritised 90-day plan, walked through together in a full half-day collaborative working session. From day 15 you and your team are executing, with or without me.
06 / What clients say
Don't take my word for it.
In Chris one finds a rare combination of the super-keen entrepreneur together with a common sense and intelligent approach that means his clients and associates are kept on board at all times.
Ian Financial Services Co.
Fantastic experience working with Chris from start to finish! Professional throughout and we couldn’t be happier with the end result!
Dan Startup Co.
The level of service and standard of work is exceptional, as well as the creative direction. I’m looking forward to working with Chris on a more frequent basis.
Ben Startup Co.
07 / Is this for you?
Built for some businesses. Honestly wrong for others.
Book it if
- You have real revenue, but growth has slowed and you don't know why
- You're spending on marketing every month without knowing exactly what your return is
- You have a team or agency working hard, but no senior, independent eyes on the whole system
- You want AI working properly in your business, not bolted on as a gimmick
Skip it if
- You are pre-revenue with no marketing history: there is nothing really to strategise yet
- You want someone to just run cheap ads: that is not what this is
- You want validation rather than the truth: our analysis reports what it finds
08 / Straight answers
The questions people ask before booking.
How much of my time does this take?
About 2 to 3 hours at the beginning of the process, including a kickoff call and granting access to all tools, platforms and budgets, then a half-day collaborative working session at the end. The digging is my job, not yours.
What access do you need?
Read-only access to analytics, ad accounts, CRM and spend data, plus sight of any agency contracts and reports. I am happy to sign an NDA before anything is shared.
We already have an agency. Is this awkward?
No, it should be useful. I have no retainer to win, so the analysis is the one assessment with no stake in the outcome. If your agency is good, you'll finally have independent proof. If it's not, you'll know exactly what to change in the brief or the relationship.
Is this just an AI sales pitch?
No. AI is one lens among several: money, positioning, channels, team, then AI. AI for the sake of AI is the worst possible choice, and ultimately hinders and hurts marketing operations.
What does it cost?
£2,997. No additional day rates, no scope creep, no surprise extras. That's it.
What happens after the two weeks?
You own the plan and everything in it. Execute it with your team, hand it to your agency, or bring me in fractionally if the fit is right. There is no obligation either way, and the plan is written to work without me.
09 / Book
Know where your business stands in just 14 days.
Secure your strategy below. Payment is handled by Stripe, and once it's confirmed you can book your kickoff call straight away.
Questions first? Email info@thebrunogroup.com.