Notes
Marketing and AI, in practice.
Short, practical notes for businesses serious about growth. No theory for theory's sake, no hype.

You can't avoid AI any longer!
Facebook pages changed marketing overnight. AI is doing it again, but you only get out what you put in.
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Better Marketing. More Revenue.
Most marketing gets judged on activity, not value. What better marketing looks like, and what to ask before you spend more.
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How To Deal With Other People's Opinions
Over the years, I’ve always thought of myself as being open to the opinion of others. There’s a lot to be said for...
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How Do You Make A Plan?
I’ve been having a lot of conversations recently about plans and planning. It started when I shared my post about the...
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Changing My Environment, Not My Habits
I recently had the chance to spend a few days in and around Nice and Beaulieu. A beautiful few days and the weather was...
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Consistency & Creativity
I’ve just recently launched a brand new coaching programme for small businesses and entrepreneurs. Why? Simple, in the...
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What comes next in 2020?
The first 6 months of 2020 were insane! Let’s face it, not “normal” by any sense of the word. It’s been crazy. Lockdowns...
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Training our Creativity “muscle”
Way too often, clients will tell me that there just isn’t enough time to get stuff done. They’ll tell me a long list of...
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Why should we focus on our personal brand?
For me, this is a simple question. It’s part of who I am, but it’s also part of what I do for a living. I often encourage...
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5 Things To Do During the Lockdown
So I’m guessing there have been a lot of these articles doing the rounds right now. I’m not really too worried about page...
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My 2-Week TikTok Challenge
That’s right, another challenge. This time it's a 2-week TikTok challenge. Before you think, oh god, another article...
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What’s the best that could happen?
More often than not, we try to answer “what’s the worse that could happen”? In reality, for probably 99.9% of the...
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How Important is it to Plan Downtime
A lot of the time, I end up forgetting to plan and schedule downtime. With our smartphones in our pockets, we’re always...
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Day-by-Day, One Step At A Time
"Every day, in every way, I'm feeling better and better" Tony Robbins
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My Morning Routine
Getting a good night’s sleep and waking up early was never really my forte. I’ve struggled on and off with sleep for...
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Do Audiobooks count as reading?
A good friend and I often argue about this subject. Do audiobooks count as reading? There’s something about reading a...
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Remote Working In 2020
As a company, Social INK has been completely remote since 2016. We haven’t had an office, and we have no plans to have...
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Ideation vs Execution
I find this battle between ideation vs execution fascinating. I’ve met some truly gifted and creative people who can talk...
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We Live in Interesting Times
I think it's safe to say, the Chinese curse, "may you live in interesting times" has more than come true right now. As we...
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The Importance of Having a Plan
No matter what it is that you’re trying to achieve, there’s one thing that we can all agree on, the importance of having...
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Doing the same thing and expecting a different result
When I see someone or a brand, doing the same thing time and time again, and not getting results, it drives me nuts. Over...
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Content Creation Opportunities
Recently, it’s safe to say I’ve been creating a lot of content. This blogging every day for 30-days challenge in its own...
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Be more vulnerable online!
Most of us simply want to share the amazing moments on Instagram. That beautiful sunrise or sunset. That amazing meal....
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2020: New Year, New... ?
Why is it that every year at this time we feel an obligation to start figuring out who the new us is going to be? Is it...
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Knowing When To Say No
Both are equally important, knowing when to say no, and when to say yes.
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Why is experiment a bad word
After recently launching a new coaching programme, I was happy to share it and get some feedback. The programme was...
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Could I Blog Every Day?
As we approach the end of another 30-day challenge, I’m happy to report that, albeit, it was challenging, it was nowhere...
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Do You Love or Hate Data?
A conversation recently got me thinking about data. Now, I love data. I work in digital marketing, and the data is...
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Why we created The Social INK Show
James O’Donnell, Commercial Director at Social INK, and I have always enjoyed a challenge. We’ve done this in the past...
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Read More: Always Learning!
So this year I had a plan, like way too many of us, to read more. Call it a new year's resolution if you'd like (I hate...
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30-day Blogging Challenge complete
The last 30-days have felt awesome. I’ve managed to publish a new blog post every day on my website. As a 30-day blogging...
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Can you blog every day for 30 days?
Here’s the challenge. It’s pretty simple to be honest. Can you blog every day for 30 days? Inspired somewhat by Seth...
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Start with a clear objective
You'll very rarely achieve anything in business, or in life if you don't start with a clear objective. It sounds...
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3 Business Phrases That You Should Stop Using
There are certain sayings that I really don’t like when it comes to business. The truth is, I want to try to help you...
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It's not selfish, it's all about "Choosing Yourself"
If you've never heard of James Altucher, I feel for you, but at the same time, I'm excited you'll get to discover him for...
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It's easy to get distracted!
It can be really easy to get distracted. It doesn’t matter if you work in an office, from home or out on the road. The...
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Why I plan to leave it all behind me in 2017!
Why I decided to leave it all behind started this year. In fact, what I decided to do this year actually began in early...
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Why I started following Tim Ferriss and why I still do today!
A flash from the past came to me this afternoon, a memory from a time that feels so far away now. But I realised that my...
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A blast from the past
Sometimes you just need to take a moment and think back on all the things that you’ve actually accomplished. Some of them...
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Why I started a YouTube channel
At the beginning, this was simply an idea. I didn't really know where I was going to go with this. The truth is I wanted...
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Is it ok to lose clients?
I often find myself thinking about whether or not it's ok to lose clients. Over the years, I've probably lost 80% of my...
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Blog fearlessly - don't be scared!
Recently, I was re-reading Choose Yourself Stories by James Altucher. One story really stood out to me, Blog fearlessly.
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Why Am I Getting Engagement But No Sales On Facebook?
Creating engaging content on your facebook page is the first step. We've covered why Content Has Always Been King in a...
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If I'm honest, half the time I wonder "what the hell am I doing"?
It's true, I spend a lot of my life thinking about these "great" ideas, trips, plans and other things and eventually get...
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Motivation Mojo: What to do when you lose it
It can sometimes get really tough when you're out on the road and you're by yourself trying to get your work done. Every...
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How to setup a Facebook Page for business
It came to my attention that a lot of people, even some who already have pages, aren't completely sure how to setup a...
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What is Facebook Marketing?
I've seen this asked a lot, on sites like Quora (you canfind me here on Quora) and on other similar websites. It's crazy...
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The iPhone is dead, long live the iPhone.
There wasn't much succession planning in place, but when iPhone 1 suddenly passed, it was time to start thinking about...
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How much do you read?
I get asked one question a lot when people want to start marketing their business online. It’s always the same and it got...
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Content has always been king!
Neanderthal man created drawings of what was happening.
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Create Content: How to keep your fans engaged
I was asked this question in my Facebook Group: It's All About Digital Marketing and I thought it was an interesting one...
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To Vlog Or Not To Vlog?
I've been contemplating this for a while.
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Could Pokémon Go get children playing outside? Is it possible this could be the advertising platform of the future for local businesses?
The recent release of Pokemon Go has hit the world by storm. It's had twice the number of installs than Tinder (in a...
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Pokémon Go: The biggest game app, the newest advertising platform for businesses
I think it's fair to say that Pokémon Go is now a worldwide phenomenon. What it took the brand years to do originally...
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Why it’s great to try, fail & iterate!
I wrote an article nearly a year ago titled, If I Were 22, it was inspired by a hashtag and a series of posts I had read...
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Why I have had multiple coaches, why I love coaching others and why I believe more people should take on an apprentice!
Over the years I’ve worked with a number of coaches, for everything from finances, health and most importantly business....
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With a Tweet Tweet here and a Tweet Tweet There!
It’s amazing how one well placed “@“ symbol, with the right collection of letters after it can result in more than 1400...
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If I Were 22
An article I posted on to LinkedIn today after receiving an email asking me what advice I would give my 22 year old self.
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Sustainable Growth as an entrepreneur - A LinkedIn Article
So there I was a few months ago, looking through my emails, and I came across an email from LinkedIn. The email was...
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Have we become social zombies?
I’ve been reading a lot of articles recently and realised that there are numerous opinions on the subject of social...
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95% of Small Businesses need...
Here is a quick article I wrote recently for Social INK and I also posted it on LinkedIn. Check it out and feel free to...
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Hard Knock Life, for an Entrepreneur
Five years into building a company, everything changed in five months. An honest look at the hard life of an entrepreneur.
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Your Gibraltar TV - The Rebirth - July 2013
It's been a long time since my last post on here, but finally I have found some time to actually put "pen to paper"...
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Another typical day for an Entrepreneur
Yesterday was that typical day as an entrepreneur, or at least as an entrepreneur that hasn’t made it yet. I say one that...
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How I changed my business by focusing on my Most Important Goals (MIGs) only!
It’s been a while since I’ve written something for my personal website. Life gets busy, but the truth is I really wanted...
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First words from Chris on chrisbruno.co
I thought I would start this new site with a blog article explaining a little bit about what it is I do for a living. I...
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